SIS Global

Relationship management is not just a technology but rather a comprehensive, customer-centric approach to an organisation's philosophy of dealing with its customers. This includes policies and processes, front-of-house customer service, employee training, marketing, systems and information management. Hence, it is important that any CRM implementation considerations stretch beyond technology toward the broader organisational requirements.

How SIS can help with relationship management 

SIS Global aligns an organisation’s objectives to a tailored CRM strategy and takes into consideration a company’s specific situation and its customers' needs and expectations. Information gained through CRM initiatives can support the development of marketing strategy by developing the organisation's knowledge in areas such as identifying customer segments, improving customer retention, improving product offerings (by better understanding customer needs), and by identifying the organisation's most profitable customers.

CRM strategies can vary in size, complexity, and scope. Some companies consider a CRM strategy only to focus on the management of a team of salespeople. However, other CRM strategies can cover customer interaction across the entire organisation.

SIS will assist in delivering on the desired outcome through:

• Operational CRM: the business processes and technologies that can help improve the efficiency and accuracy of day-to-day customer-facing operations. These include Sales Automation, Marketing Automation and Service Automation.
• Collaborative CRM: the components and processes that allow an enterprise to interact and collaborate with its customers. Encompasses speech technology, Web, e-mail, conferences on all available media and personal interaction
• Analytical CRM: the portion of the CRM ecosystem that provides analysis of customer data and behavioural patterns to improve business decisions. Encompasses the underlying Data Warehouse architecture, Customer Profiling / Segmentation Systems, Reporting and Analysis.